Small Business News

Your Go-To-Market strategy explained

Going digital can be scary. Especially as a small business owner, you may ask yourself whether it’s really necessary to go online. You may be doing well by word of mouth, understanding your customers as you speak to them and defining business rules by following your gut feeling.

So do you really need to go digital? The short answer is yes, and there are very compelling reasons as to why it’s important that you take the plunge into the online world. The best way to do this is with a partner by your side who will guide you through the maze of creating your website, generating leads, targeting the right audience and who will help you get found online.

Denkbar has many years experience with helping small businesses be successful online, so you can focus on the things you love – your customers and your products. ANd it really doesn’t have to be scary.

Here’s your Go-To-Market strategy explained:


Let’s be honest – no website can succeed without truly understanding and reflecting the business it represents. At Denkbar Website Agency, we’re very focussed on understanding your business in a detailed discovery phase so that we can craft your new website around your business instead of giving you a generic looking cookie cutter website. Especially for a small business and a small budget, this is crucial to help you stand out from the crowd.

During discovery, we will be asking lots of questions such as:

  • What is the core service or product you offer?
  • Who is your target audience?
  • How are you currently generating leads and getting business?
  • What other marketing and advertising campaigns have you tried and how will they fit in with your new website?
  • What are you hoping to achieve with your business in the short and longer term?

Website build

During the building and development process, we will guide you confidently to make sure your website is meeting all requirements uncovered during the discovery phase. This includes, but is not limited to, creating images and content to reflect your small business, helping you understand ways to use the strengths of your business to your advantage and making sure your new website adheres to current web standards and is mobile optimised.


When you finally go live, your new site will enter with a bang! With a suite of backlinks and recommendations as well as a Google submission built in, our website packages make sure you hit the ground running. 

We also give you a choice to either update your new site yourself or have us look after it, so it can be as hands-on or -off as you like. Just as we promised: we are here to take care of your business, so you can focus on the things you love!