Search Engine Optimisation
We help you get found online.
93% of online experiences begin with a search engine
Of those 93%, the vast majority comes from Google. When the significance of this becomes clear, it is easy to understand that to be successful online, it is essential to be found in Google.
SEO is an ongoing process. The search algorithm changes constantly, and more focus is now put on the users than search. Therefore, it is essential that your website caters for both. At Denkbar, we have many years experience creating websites that are user and spider friendly at a very affordable price Talk to us today to learn more!
“The best place to hide a dead body is page two of Google.”
Your product or service has to compete with many that are similar online. At the same time, people’s attention spans are getting shorter – chances are if users don’t find what they are looking for within the first few seconds of search, they will leave. In a Google search, users will hardly click beyond the first two or three search results. The implications of this are pretty clear: if you want to be found, you need to make sure your website shows up in the top three search results; ideally right on top. Depending on the search terms you want to be found for, competition can be very fierce. At Denkbar, we have been optimising websites for Google and other search engines for over 15 years – with proven results.
Business owners oftentimes confuse keywords for search with the keywords that are relevant to them. When we think of keywords for SEO, we don’t focus on your actual product or service as much as the keywords users might be typing into Google to get to your website. So what should you say to attract customers? At Denkbar, we have many years experience crafting websites with content that will get you found within the relevant target audience. To ensure maximum success, we take time to get to know you and your business before we start work – and then taking care to create a strategy that actually works.
We work very closely with you to learn as much as possible about your product or service before we develop a strategy. Once we know your keywords, we will only apply white hat SEO techniques to ensure best and long-term search results. This also prevents your site from being blacklisted and ensures ongoing good ranking results. SEO is an ongoing effort. That’s why we place great emphasis on ongoing SEO efforts. Whether you opt to get some training from us and do it yourself, or whether you would like us to do the legwork for you, we will not leave you alone. Our aim to to get you to the top and keep you there while focusing on clean, user-friendly techniques.
White Hat SEO
As opposed to Black Hat SEO, White Hat SEO refers to the usage of optimization strategies and techniques that focus on a human audience rather than search engines. A website that is optimized for search engines only might rank well in the short term, yet will likely get punished in the long term for its lack of user-friendliness. Some examples of White Hat SEO techniques that keep the user in mind include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human audiences. Unsurprisingly, White Hat SEO is also called Ethical SEO and is officially recognised by Google.
SEO is a dynamic and ever-changing discipline. Nowadays Google is very focussed on usability and not so much on meta keywords any longer. Our promise to you is:
- Constant ongoing training and support, to stay up-to-date with the latest developments in SEO
- We cannot promise first ranking. No-one can. But we will try our very best to get you up there – and keep you there.
- Ongoing updates, as per your package, to assist with a healthy ranking
- Full service (if you wish), so you can lean back and focus on your business
Your own small business website starting from as little as AUD 800.
It has never been easier to get your business online.